abacab is pronounced [æbakæb]

abacab is pronounced [æbakæb]

abacab is an artificial word created by the band Genesis in 1981 for the title of their eleventh studio album. The name represents the search for new ideas and creative working methods, as well as the collaboration of several performers.

While searching for a suitable company name, Uwe Meyer, an enthusiastic Genesis fan, remembered this meaning for abacab. Innovation, new and creative working methods as well as the aspect of collaboration of several companies, fits exactly into the company context.

And so it is clear – we are abacab.